India Bartender Week founders reflect on inaugural show
06 March, 2025
The first edition of India Bartender Week (IBW) took place from 20-27 February and Drinks International was there to meet the founders.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
